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Multicultural
Marketing Facts
On Canada’s 150th
Anniversary year 2017
Canadians expected to be immigrants - 22%
75% of immigrants will live in 3 cities - Toronto, Vancouver and
Montreal
25% of the Canadian population will have a non-official mother
tongue
Where did the
immigrants come from?
Chinese and South Asian immigrants made up the largest portion of
landed immigrants for the past ten years
Chinese immigrants came from China, Hong Kong and Taiwan
South Asian immigrants came mainly from India, Pakistan, Bangladesh
and Sri Lanka
South Asian Population in
Canada
South Asian population is expected to surpass Chinese and become the
largest ethnic community in
Canada
by 2017, reaching 2.23 million"
South Asian media scene in
Canada:
Currently, there are 1 South Asian English daily and 2 Punjabi daily
and 20 Punjabi Weeklies in
Canada
There is a profusion of community publications in Toronto and
Vancouver - servicing different South Asian language groups -
Punjabi, Hindi, Urdu, Tamil, Bengali and Gujarati
There are more than 5 national South Asian TV stations in Canada
with locally produced programs - several new stations are coming
soon
4 regional TV stations in
Ontario
and 3 in Vancouver providing 20 to 30 hours of programs each week
Numerous South Asian radio stations in Canada servicing the local
communities, distinguished by the language of broadcast
Currently, there are 4 Chinese dailies in Toronto, 3 in Vancouver, 1
in Calgary and 1 in Montreal There are 2 national TV stations and
regional TV stations servicing the Chinese market - with locally
produced programs
There are more than 10 digital stations (100% foreign content)
available to the Chinese market
Variety of community weeklies, monthly magazines and Chinese
websites are available to the Chinese market |
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